With it being the number one social media site on the internet, it is no wonder that people are interested in ways to promote their blog on Facebook. With people plugging in from all corners of the world, it is an internet marketer’s heaven. Just having a Facebook page, you increase your rate of potential exposure for your blog. Promoting your business or blog with the least amount of effort is why Facebook is so remarkable. Nonetheless many members are not aware of the tools that Facebook has to promote a blog that you are about to learn here.
Business or Pleasure
Facebook is a fun place to connect with friends and family. It is a great way to meet new people and to expose your fun and crazy side. Nevertheless, it is also a great place to build rapport with potential customers and here is where business and pleasure don’t mix.
If you are serious about your blogging business, you need to have a separate account. People will come to your page to learn and interact with you the blogger. He or she will formulate an opinion based on what is on your page so be careful to keep it strictly business and relevant to your niche.
Reach Out and Meet People
Don’t expect or wait for people to find your blog page. Reach out to new people at every opportunity. Use the search tool to find potential clients. You don’t have to know a person’s name to find them. Do a search on Facebook by niche, interest, and networks.
Next, send a friend’s request to all the people that came up. The nice thing about sending a friend request is you don’t have to be friends before someone will accept. More so than not a person will accept your friend’s request and that means more traffic.
Create a Fan Page for Your Blog
Creating a fan page for your blog has many cool perks. For one, you can have an unlimited number of followers compared to a personal page, which has limits.
Install a Facebook like icon on your blog. When people like a post they will be able to see future posts on their RSS feed. Don’t be shy. Ask friends and family to click that like button too. Their followers will get a glimpse of your content too.
Upload content on your Facebook blog page at the same time that you upload a new post to your blog. Don’t assume that someone will always go to your blog. You want to give easy access to your content.
Comments
The key to promoting your blog on Facebook is building relationships. If you are antisocial, get over it. People love to read comments and if you aren’t commenting back, people will lose interest and move on to someone who has the time.
It is in your blog’s best interest when someone comments. When a person comments, it shows on their wall. That means that their friends can see and that means you get additional exposure without making any additional effort. Another awesome thing about Facebook comments is that you don’t have to be concerned about spammers. Facebook offers a plug-in that requires a person to be a member before he or she can leave a comment.
Be Human
Facebook is a casual atmosphere where a person can build relationships. Those relationships can turn into paying customers. However, there needs to be a balance. Your fan page is there to promote your blog but it is also there to show your followers that you are human. Don’t be afraid to post about your vacation, your hobbies, etc. Keep it professional and fun.
For instance, if your blog is about how to lose weight, showing other parts of your life and how you are developing personally is not only appropriate but also helps to engage readers.
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