The health and wellness industry is a billion dollar industry and one of the most profitable niches online. It is also one of the most competitive. It has a proven audience. To find your niche audience within this is pretty much the same as finding your niche in any industry. It starts with your intent and your interest.
If you are all about making the money you will soon fail. Sure, you may start making some money but the most profitable bloggers are people who sincerely want to help someone. In return, he or she is rewarded with the money.
Health and fitness may be the niche you would focus your attention on a micro niche within the this industry such as weight loss. There, you have a greater chance of being an authority and of standing out to your readers as the go to person for your particular niche. Since the weight loss industry is saturated with the big dogs, such as Weight Watcher, Nutrisystem and others, it would be foolish for a blogger to compete. These big dogs are dropping small crumbs but to a blogger those crumbs are mountains of financial opportunity.
The Benefits of Finding a Micro Niche
- The potential to attract more business
- It allows you to focus your attention more on your strengths
- You are free to be creative
- You have a competitive edge
Finding Your Niche
Establish your strengths and your experiences in the weight loss arena. Who can stand to benefit from that information? Don’t try to create demand, instead find a need that already exists, and fill it.
Determine the groups you are most interested in. For example, are you most interested in helping other women lose weight. Perhaps helping new moms get back to their pre-pregnancy weight is more motivating. Maybe your expertise is more in line with helping busy women executives find the time to lose weight and to eat healthier. A narrower focus would be how to get a flat belly. Do you get the picture?
Finding which target audience is more appealing and matching that audience up with your strengths is a recipe for success. People love a good story. They will follow you if you can show them how you managed to conquer your weight loss demon.
Once you’ve decided on your specialty or target audience it becomes easier to market to that audience. You should never expect to target everyone in the weight loss niche because that is a recipe for failure. Narrowing your scope, will help you become an authority. You will have freedom of self-expression while attracting more people who want what you have to offer.
Using a Keyword Tool to Find Your Niche
The Google keyword tool is a free tool that bloggers and internet marketers use to help find niches. In this case, you would use it as a way to spark an interest in micro niches. For example, when you type in “weight loss” the keyword tool will generate results based on searches made with that keyword but it will also give keyword hints to other related keywords and those hints may help you decide which niche you find the most interesting.
Wordtracker works in a similar fashion except that it generates questions pertaining to your keyword. These questions are based on organic searches. In other words, these are the questions that people are searching needing the answer to. This tool is also useful for coming up with topics to write about.
Promote Your Focus
Now that you’ve determined your strengths and who you wish to focus your attention, it is time to build your blog and promote it like crazy.
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