Losing weight and workout is hard work and your readers need to know that you can relate to this. To inspire your readers to take action with their weight loss you have to show him or her that you can relate to their pain. More importantly, you must help your readers feel like a rock star even if he or she can only do one push up.
Set the Bar Low
Encourage your audience to set the bar low at first. There is always time to move the bar up but starting out it should be low. Starting is the hardest part and if that workout goal is too aggressive he or she will not achieve it. That will send them on a downward spiral of feeling like crap.
Make a Big Deal out of the Smallest Achievements
Encourage your readers to award themselves for the smallest achievement. Doing so will make them want to do more. For example, a person set the bar at walking after dinner two nights a week. He or she walked only one night that week. Write about how to feel good that he or she did something and something is better than nothing in the weight loss game.
Make Working Out Fun
Your readers should be encouraged to do fun activities to lose weight. If he or she likes dancing, then signing up for a dance class would be a fun way to lose weight. Within your blog posts, talk about alternative ways to do fun work out that are similar. For example, if funds are low, that same person could turn on the radio or Pandora and rock the house for 15 minutes after work each day. Not only will she or he burn calories, it will also be a stress buster from a long hard day.
Offer your readers fun ways to burn fat. For example, do a video of you learning to do the hula-hoop. Hula hooping is fun, inexpensive and it burns calories.
Be Transparent
If you are having a bad day and did not achieve your workout goal for the day, let your readers know. This will show him or her that you are human too–and that you have bad days too. Moreover, write about how you will do better next time and how you refuse to beat yourself up for not completing your goal for the day.
As you write each blog post, think about how your reader is doing. What might be holding him or her back from achieving their workout goals? Then come up with ways to show them how to overcome.
Create a Community
Consider having a forum to your blog where your readers can come to vent, and get inspiration from other readers. Read the comments to come up with other post ideas. This is a valuable resource because your readers are spilling their guts about what their challenges are. You in turn need to help them mount that challenge.
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